Local SEO Strategies to Improve Your Ranking

Local SEO Strategies to Improve Your Ranking

If you’re serious about search engine optimization (SEO), local search should be your top priority. Around half of all Google search queries will include a specific location. Meanwhile, 72% of all consumers will visit a local business after conducting a relevant local search query.

If you want to attract the right customers to your community, the right local SEO strategies will ensure that you can engage them at the right time. If you’re wondering how to rank higher in Google in your area, these quick tricks will get it done.

Local SEO Strategies Require a GMB Listing

No matter the shape or size of your business, a well-executed Google My Business (GMB) listing should be at the heart of your local SEO strategy.

Consider it a digital directory for all businesses. When you create your GMB listing, you make your company visible on local Google searches and on Google Maps.

This makes it much, much easier for locals to find your company when they have a relevant search query. You can consult this expert guide to create a Google Business page that truly stands out.

Encourage Feedback

Getting large volumes of honest, detailed reviews from your community should be the focus of your initial SEO campaign. When you have a lot of local reviews, your local SEO ranking will jump significantly.

Offer incentives for happy customers to leave reviews online, such as a discount or free shipping.

When you have lots of good reviews, this also acts as a powerful marketing tool that tells everyone why your business is better than your competitor’s.

Local Link Building

If you ask an expert how to do SEO, they will quickly tell you that link building is key. This involves placing links on your website and blog posts to other relevant, authoritative sites.

It also means encouraging other sites to include backlinks to yours. For local SEO, you should prioritize local links.

Link to local authorities, other local businesses (but not competitors!), and local institutions in your on-site content. This will help to boost your SEO ranking in your community.

Prioritize Mobile Search

If you are trying to capture local people who are looking for the goods or services you provide, you need to meet them on mobile. The vast majority of local Google searches are conducted on smartphones.

Oftentimes, the person conducting the search will be out of the house and looking for the right business for their needs right now. That’s why you need to format your website for mobile.

Strip back your visual assets and ensure that structure of the site is easy to navigate. The more mobile-friendly your site is, the more of those crucial local leads you will capture.

Expand Your Reach Today

Local SEO is not rocket science. However, if you do not take it seriously, you risk losing the customers that are already on your doorstep.

These simple local SEO strategies will ensure that everyone in your community is able to find you when they need you.

For more tips and tricks that will expand the reach of your business, we have got you covered. Make sure to consult our Social Media guides to find out exactly how to take your digital marketing to the next level.

Ellen Hollington

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