How to Boost Engagement With Memes on Twitter

How to Boost Engagement With Memes on Twitter

Twitter is a great platform for brands to interact with customers and reach a wide and diverse audience. However, it can also be a cutthroat place. So much so that there are countless articles and even a number of different Twitter accounts dedicated to making fun of brands who missed the mark with their posts.

Clearly, there’s a delicate balance to be struck, and it’s one that’s not always easy to strike. As a brand, using memes on Twitter is one of the ways you can do this.

When done well, you’ll earn retweets, follows, and the admiration of your customers and your peers. Learn how to incorporate memes into your social media strategy in a seamless and savvy way now.

Understanding Memes

In order to effectively use memes in your digital marketing strategy, you need to first understand them. Failure to prepare in this way can lead to you being ridiculed and even worse: canceled. So, what is a meme, exactly, and what makes one funny?

A meme, at its core, is a concept, image, or phrase that is shared on social media platforms. It doesn’t necessarily fall into the category of a joke, although it is supposed to be funny. The concept of a meme dates back to the mid-1990s but really came into its own in the early 2010s.

Memes are largely ephemeral in nature, meaning you’ll need to act fast when you see one you want to utilize for your business Twitter. Though there’s no hard and fast rule, most memes last anywhere between several days and a few months. Using a meme after it’s become stale is a mistake to avoid.

The Power of Memes

Memes are an amazing marketing tool for many reasons. The first one is they’re ready-to-use. They’re a type of content it’s ok and even encouraged to steal for yourself and there’s no danger of creative block.

Next, they’re already viral. A meme is a meme because it’s already popular, so when you utilize a meme for your brand, you already know it’s going to garner some engagement. People love memes when they’re executed well, so you can expect plenty of retweets, likes, and follows.

Making a Meme

So you want to make a meme, how do you go about this? The process is actually quite simple. But there are some tips that will be helpful for you to know.

First, as previously mentioned, you should try to avoid using out-of-date memes. You want it to be as current and relevant as possible.

Next, see who’s getting it right and who’s getting it wrong. Follow in the footsteps of those who are receiving positive attention.

Finally, if it’s a visual meme, make sure it looks on point. There are lots of useful tools like this meme maker from Adobe that you can use.

Memes on Twitter: Getting It Right

Using memes on Twitter is a great way to boost engagement, but only when it’s done in the right way. Follow the above tips to make sure your Twitter memes hit all the right notes. If you’re looking for more digital marketing advice, check out the rest of our content now.

Ellen Hollington

Related posts