How to Become an Expert Beauty Guru On Youtube?

How to Become an Expert Beauty Guru On Youtube?

James Charles, Nikita Dragun, Jeffree Star are a few popular vloggers dominating the YouTube beauty industry right now. If your profession is remotely related to beauty & make-up, you would know how strong a position they hold over the industry. But for them, it took blood, sweat, and tears to get to where they are now. No one finds success overnight; building a successful YouTube channel takes time and patience. Continue reading this article to learn more about how you can make your beauty channel into a successful one.

Learn Make-Up: There is no other way but to learn the skill the hard way. James Charles is only 22 years old, and he can paint a mug like nobody’s business. Even though YouTubers create drama and controversy to be gain more audience, they do not compromise on their craft. When it comes to make-up, you must have the talent to back up the channel. Find creative ways to paint a face and let the viewers know about the experience. When you run a beauty channel, the viewers come to you for help and advice on make-up brands. Therefore, your subscribers would expect you to review the beauty products on camera.

  • The best way to do a product review is to make a comparison of similar items. For example, you can get foundations from ten different companies and rate them accordingly. You may also have models try out shades of foundation based on their skin tone to provide your viewers with a more authentic review.
  • Now, when you are in the beauty business, you will have to buy many products. Sometimes for your channel, and sometimes for the requirements of the clients. Many YouTubers rely on discounts on beauty supplies and get amazing deals on their favorite items.

Collaborate with Other YouTubers: With 50k subscribers on your channel, you cannot expect to collaborate with Bretman Rock, can you? But the collaboration has its lasting effects without a doubt. Therefore, find beauty influencers with a similar range of subscribers as you, and send them an email for collaboration. Then, when you appear on their channel and vice versa, it helps both to get more subscribers.

  • You can leave a comment under popular Beauty YouTubers, letting them know that they have inspired you a lot to start your channel. This trick will generate organic traffic to your channel.
  • Giving a shout-out to small YouTubers on your videos can help you gain more popularity. But in order to do that, you must at least have a decent amount of subscribers on your channel. It shows growth and maturity because you want your subscribers to explore other channels on YouTube.

Use Social Platform Effectively: Those who like watching beauty tips on YouTube also follow them on other platforms. Therefore be sure to utilize Instagram, Twitter, Tiktok, and more to get young and hip followers. Also, be sure to link your YouTube videos on different platforms so that people get redirected to your channel.

Tips to Go Viral: You need a few videos to go viral on YouTube to get into the algorithm. So, find out how to crack the code and gain a large audience base.

  • Find Your Unique Voice: No one can teach you to be authentic; you must find the features that set you apart. Do not hide your quirks because these little quirks will make you likable to a larger audience. Find your unique personality.
  • Make Goofy Art: while creating a look, don’t always go for that pretty mug. Everyone has their sense of glam look but what sets the beauty guru apart is their sense of adventure. Don’t be afraid to experiment with the uglier side of make-up. People love to see messier queens now and then.
  • Celebrity Make-over: If you can host celebrities on your channel, there is nothing better than that. You will undoubtedly have so much more views than you usually do. But even if you don’t have any stars coming to share your screen, there are other ways to use celebrities. You can do celebrity-inspired make-up that many people would love to watch. You can also recreate some of Hollywood’s iconic looks to get more views on your videos.

Ellen Hollington

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