Every now and then, you stumble across something on the internet that makes you stop mid-scroll and think, “Right… how on earth did that get here?” It happened to me recently while chatting with a colleague about the odd search logs they’d been cleaning up for a client. One term in particular jumped out — sekisb00bi3s — and honestly, I had to laugh because it perfectly summed up the unpredictable, occasionally baffling nature of the modern web.
You might not know this, but strange search queries like that pop up more often than you’d expect. They’re usually not meaningful in themselves; they’re more like digital artefacts left behind by bots, outdated forums, or forgotten corners of the internet still humming quietly in the background. And yet, they tell us something genuinely important about how people — real and automated — navigate online spaces.
So today, instead of brushing off these weird little phrases, I wanted to explore what they reveal about digital culture, online safety, and the ways businesses in Australia can better understand the audiences (and algorithms) surrounding them.
Table of Contents
Why Odd Keywords Still Surface
When I first saw that term, my instinct was that it had to be some sort of garbled remnant from an old adult site link. And that’s not unusual — the early 2010s were absolutely full of misspelled “SEO bait” phrases like that. A lot of them were generated automatically to get around word filters or to rank for niche curiosity searches. Many of those strings were never cleaned up, so they still pop up in analytics data, keyword tools, and backlinks today.
Well, you might not know this, but once a nonsense phrase appears online, it’s surprisingly hard to scrub it out. Even if the original source disappears, copies remain on cached pages, mirrored forums, archived directories, or old blog comments. Search engines aren’t sentimental, but they are thorough — if they’ve seen it once, they’ll keep it on record.
What These Keywords Reveal About Internet Behaviour
At first glance, they seem useless. But look a little closer and they actually highlight a few fascinating digital behaviours:
1. People Google absolutely everything
If you’ve ever searched “why won’t my lemon tree grow” at 1 a.m., you already know this. The internet is a confessional booth. People type whatever pops into their head, including typos, slang, misheard words, and awkwardly spelled adult queries. Those searches become data points, and those data points become trends — even if the trend exists purely because of curiosity.
2. Bots inflate the weirdness
Not all search queries come from humans. Bots scrape, click, index, and occasionally behave like confused toddlers mashing keys. Sometimes they replicate random strings they’ve discovered elsewhere. Other times, they generate new ones. When enough bots repeat the same odd phrase, it starts appearing in analytics dashboards like it’s a trending topic.
3. Older parts of the internet never really die
If you ever fell down a 2006 forum rabbit hole, you’d know how persistent old content is. Strange keyword phrases can sit untouched for a decade and still show up in modern tools because they exist on a site that search engines never fully de-indexed.
Why Businesses Should Pay Attention
Now, I’m not saying you should optimise your next marketing campaign around sekisb00bi3s — unless you’re doing an exposé on defunct keyword strategies, in which case, go nuts. But I do think there’s real value in studying the “digital debris” floating through analytics software.
1. It helps you distinguish real users from noise
When you understand which queries are human-generated and which are bot-generated, you can refine campaigns more accurately and stop chasing misleading data.
2. It highlights cybersecurity patterns
Odd search terms are sometimes early indicators of malicious crawlers or compromised backlinks. A random anchor text in your backlink profile might actually point to an outdated directory or a suspicious site you didn’t know was referencing your content.
For instance, if you unexpectedly find a backlink containing the anchor sekisb00bi3s, it’s usually not a cause for panic, but it is a nudge to audit your link profile. Tools like Ahrefs or SEMrush make this pretty painless, and most Aussie businesses only need to run a clean-up once or twice a year.
3. It reminds you that SEO isn’t purely logical
This is something digital marketers quietly admit to each other after hours: search behaviour is messy. People don’t browse like robots. They’re impulsive, emotional, curious, distracted — and that’s exactly why understanding these patterns leads to better, more empathetic content strategies.
How to Handle Strange Keywords Without Panicking
Some business owners get spooked when they see odd terms showing up in their search console. But the fix is usually straightforward. The key is to take a calm, methodical approach — the same way you’d check an unexpected noise in your house before deciding it’s a possum or just the wind.
Try this simple checklist:
- Check the source.
Where did the keyword come from? A backlink? A crawl? A rogue comment? - Audit the link if applicable.
If you find a backlink containing an odd anchor — whether it’s sekisb00bi3s or some other strange string — check the domain authority, age, and whether it’s safe. - Disavow only if necessary.
Google’s actually pretty good at ignoring irrelevant or spammy links these days. You only need to disavow if the domain is toxic or part of a link scheme. - Monitor for patterns.
One weird keyword is nothing. Ten is a trend. Fifty is a bot swarm. - Optimise for the humans, not the noise.
At the end of the day, real people — your customers — are the ones worth creating content for.
A Small Reflection on the Quirky Side of the Web
The longer I work in digital marketing, the more I realise the internet is a patchwork of the polished and the chaotic. You’ve got beautifully designed corporate sites sitting right next to abandoned pages from 2009 still clinging to life. You’ve got smart shopping algorithms living alongside bots that accidentally invent words. And somehow, it all coexists in this massive ecosystem we navigate every day without even thinking about it.
So when a bizarre term like sekisb00bi3s pops up on your radar, maybe don’t roll your eyes straight away. Sometimes those quirks remind us that the web isn’t just code and content — it’s history, behaviour, curiosity, and occasionally, a bit of digital comedy.
And if you ask me, understanding that messy mix makes you a much savvier, more grounded digital operator.
